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Designing a CRM Framework for on-line & off-line sports footwear retailers
Designing a CRM Framework for on-line & off-line sports footwear retailers
The use of Customer Relationship Managers to foster customers’ loyalty has become one of the most common business strategies in the past years. However, CRM solutions do not fill the “abundance of happily ever-after relationships” that business needs, and each client's perception is different in the buying process. Therefore, the experience must be precise, in order to extend the loyalty period, of a customer as much as possible. One of the economic sectors in which CRM's have improved this experience is retailing, where the personalized attention to the customer is a key factor among others. However, brick and mortar experiences are not enough to be aware in how environmental changes could affect the industry trends in the long term. A base unified theoretical framework must be taken into consideration, in order to develop an adaptable model for constructing or implementing CRM’s into companies. Thanks to this approximation, the information is complemented and the final outcome will increment the quality in any Marketing/Sales initiative. The goal of this article is to explore the different factors grouped by three main domains within the impact of the service quality, from consumer’s perspective in both on-line and off-line retailing sector. Secondly, we plan to go a step forward and extract base guidelines about previous analysis for designing CRM’s solutions focused on the loyalty of the customers for an specific retailing sector and its product: Sports Running Shoes. Furthermore, we design and develop a structured survey and give it to a diverse group of users, with questions that evaluate the contrast an influence of service quality, customer satisfaction and customer loyalty in both on-line and off-line environments.
Rodrigo Cueva
Júlia Machado Moretto's CV
Júlia Machado Moretto's CV
Júlia Machado Moretto's CV
juliamacmor
Cesar Zayas
Cesar Zayas
start of file `template.tex'. Copyright 2006-2013 Xavier Danaux (xdanaux@gmail.com). This work may be distributed and/or modified under the conditions of the LaTeX Project Public License version 1.3c, available at http://www.latex-project.org/lppl/.
cesar zayas
Uncertainty and symmetry
Uncertainty and symmetry
We'll show that probability and uncertainty can be convert each other through quadratic equation. And, we'll also show that the quadratic equation can be transform to homogeneous equation, and some assumptions generate symmetric forms.
Shun Sugiyama
Comparison Draft
Comparison Draft
CP draft
Bailey Wilcox
Agenda for HLTH 460 and HLTH 462 (4th-5th May, 2016), University of Canterbury
Agenda for HLTH 460 and HLTH 462 (4th-5th May, 2016), University of Canterbury
Agenda for Wednesday and Thursday, 4th-5th May, 2016, Block III for HLTH 460 and HLTH 462, University of Canterbury
Arindam Basu
Studies in particle astrophysics with the ANITA experiment
Studies in particle astrophysics with the ANITA experiment
The Antarctic Impulsive Transient Antenna (ANITA) is a NASA long-duration balloon experiment with the primary goal of detecting ultra-high-energy (\(> 10^{18}\)eV) neutrinos via the Askaryan Effect. In the fourth ANITA mission, the Tunable Universal Filter Frontend (TUFF) boards were deployed for mitigation of narrow-band, anthropogenic noise with tunable, switchable notch filters. They contributed to a factor of 2.8 higher total instrument livetime in ANITA-4 compared to ANITA-3. A search for a diffuse flux of ultra-high-energy neutrinos was conducted using the data collected during the ANITA-3 flight with a new approach where the Antarctic ice area is sectioned off into bins and a search is performed with different thresholds in different bins. The binned analysis methods were extended to the development of a search for neutrinos from Gamma Ray Bursts, implementing constraints in time, and for the first time, in direction. Lower analysis thresholds were achieved in a feasibility search even when extending the search to include longer afterglow periods. Authored with osudiss-2.cls (v0.9.1)
Oindree Banerjee
Proiectarea Ecologica a Produselor
Proiectarea Ecologica a Produselor
Eco-design Urmăreşte obţinerea produsului cu cel mai mic impact asupra mediului înconjurător, pentru a cărui producţie, transport, folosinţă şi reciclare se folosesc raţional materiile prime, analiza acestora este făcută pentru toată perioada de viaţă a acelui produs - Lifecycle Analysis - incluzând şi nevoile sociale.
David Gabriel
Bayes' Theorem in Baseball
Bayes' Theorem in Baseball
A basic understanding on Bayes' theorem and how to apply it to baseball statistics.
Christopher Amici